A problem in the emerging market business is that you work with new to the world-technologies, as well as with new to the world-markets. In the Ansoff matrix this is the highest risk category, which often holds disruptive change. You will go through enormous feelings of anxiety when you weight the risks of your project. There are moneylenders with expectations and technological development with preferences. And nobody knows the answers. And then, you have to convince moneylenders that the project will be a success based on expectations of technology. In my opinion, this is a multi-parameter, multi-uncertainty project in which personal considerations, personal motivations, but mainly personal experience of risk play and important role.